Publishing Poynters
Book and Information-Marketing News and Ideas from Dan PoynterFebruary 1, 2002. Copyright Para Publishing. ISSN: 1530-5694
DanPoynter@ParaPublishing.com; http://ParaPub.com; 1-800-ParaPub
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IN THIS ISSUE
1. ParaNews=============================================
2. ParaTips
3. ParaResources
4. ParaThoughts
5. ParaFreebies
6. ParaCalendar
7. ParaHumor
A. NEW ELECTRONIC PUBLISHING TERMINOLOGY PROPOSED. Originally, the terms
"eBook" "and ePublishing" were coined to indicate
electronic production v. paper printing. However, these terms referred
to downloads and disk books. Now a new term is suggested for removable
media (floppies, CDs and DVDs) electronic offerings - dBooks (digital
books), and dPublishing (digitalized publishing). See
http://www.waltsan.com/publish/PressRelease_index.html
B. AMAZON CLAIMS TO HIT PROFIT GOAL. Amazon.com posted its first-ever
net profit as strong turnout from holiday shoppers fueled a 15 percent
rise in sales.
http://update.internetweek.com/cgi-bin4/flo?y=eFmR0Bd2iA0V30BVnY0AM
and
http://www.msnbc.com/news/691990.asp?
C. OPRAH, BILL GATES AND THE FUTURE OF BOOKS. See
http://www.msnbc.com/news/692265.asp
D. THE NEW BOOK MODEL IS COMING TO ASHEVILLE, PHOENIX, WHIDBEY ISLAND, SANTA FE AND SEDALIA now through early March. Dan Poynter's legendary PowerPoint slide show book presentation will be presented at 26 locations across North American January through May. See the ParaCalendar, below. Please alert your book colleagues if a program is coming to their area. They will thank you.
E. TOM WOLL HAS RETRIEVED HIS RIGHTS (and some books) from Perseus, who bought Fisher Books, his original publisher. Publishing for Profit and Selling Subsidiary Rights are available directly from him. http://www.pubconsultants.com/ These book are highly recommended.
F. THE NON-PAYING MARKET CONTROVERSY by Cindy Thomas.
More comment on writing articles for free and fee. See
http://www.putitinink.com/article1011.html
G. HOW IS INFORMATION DISTRIBUTED? Print is one method for conveying information, but there are many others. Electronic Publishing Newsletter compared print-only distribution with the communication of all information.
Print depends on the Postal Service and other physical distribution channels.
We now receive the majority of our information in non-paper form. But
print is more than information--it is also promotion and packaging and
utility materials.
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All
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10
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24
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| Intra-company mail |
3
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8
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21
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1
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| Verbally communicated |
13
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| Posted on Internet |
21
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| Commercial delivery service (UPS, etc) |
1
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8
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| Retail channels (stores, newsstands) |
8
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27
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| Free distribution (exhibitions, showrooms, etc.) |
2
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10
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| Other electronic distribution (disks, etc) |
12
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0
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| Other physical distribution (personal, news carriers) |
1
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9
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7
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14
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100
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Electronic Publishing newsletter. http://www.omeda.com/nep/
Research by GAMA and RIT.
H. MAC. According to Business Week, the worldwide market share for Apple
Computer has now dropped below 3%.
I. DISCOVER DAN POYNTER'S LEGENDARY SANTA BARBARA WORKSHOPS, see
http://parapub.com/getpage.cfm?file=resource/edutrain.html
The next one will be on the weekend of April 20-21.
J. TO CHANGE YOUR SUBSCRIPTION ADDRESS to this ezine, please go to
/getpage.cfm?file=/news.html.
To recommend this ezine to another writer or publisher, simply forward
the entire newsletter. He or she will thank you.
K. HOLIDAY ONLINE SALES RISE. See
http://www.nua.com/surveys/index.cgi?f=VS&art_id=905357518&rel=true
PARAQUOTATION
When a book and a head collide and there is a hollow sound, is it always from the book?
--George Christoph Lichtenberg (1742-1799). German physicist and satirical writer, best known for his ridicule of metaphysical and romantic excesses.
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A. I ECHO YOUR PAYPAL TIP IN THE JANUARY 15 EDITION. I love and have
been using Paypal since 4/2000. I acquired the Admission &
Orientation Handbooks from the Bureau of Prisons under the Freedom of
Information Act (which took 8 months) and I still do not have all of them.
I now offer them to folks who need them ASAP. You can check the page where
they are highlighted. The new logos Paypal offers with the large Verified
Gold Seal adds distinction and credibility to a site. Their shopping cart
is a breeze. You can check how I have revamped my
site. http://www.federalprison.com
--Tracy Humble
B. LAST ISSUE WE PUBLISHED THE PERSONAL eMAIL ADDRESSES of some book-industry celebrities. Here are some more:
Alan Canton ACanton@Adams-Blake.com
Andrew Linick blitz4PR@att.net
Paul Krupin dircon@owt.com
C. GIFT GUIDE SPARKS IMAGINATION. Kathleen Hawkins, Spiritual Strategist (tm), puts "Gift Guides" in with each book she mails out. The guide reads:
GIFT IDEAS
Spirit incorporated: how to follow your spiritual path from 9 to 5. More than 200 ways to enjoy greater energy and productivity, increased confidence, and a renewed sense of purpose at work--whatever your faith, whatever your job, whatever the challenge--so you can look forward to coming to work every day.
The perfect gift:
1. For promotional giveaways
2. To thank clients
3. For someone beginning a new job
4. To help uplift, encourage, and inspire family, friends, or coworkers
5. As "stocking stuffers" for holiday gifts
6. For the job seeker looking for fulfilling work
7. For people who want to be happier in the jobs they already have
8. As a guidebook for establishing a life-affirming workplace, organization,
or company
9. For study groups (go to http://www.winningspirit.com
for a free, 8-page comprehensive study guide to use with Spirit Incorporated)
Publisher discount available for quantity orders, call 1(800) 843-5743
D. TO SUGGEST YOUR CATALOG BE INCLUDED IN THE GOOGLE CATALOG DIRECTORY,
see:
http://catalog.google.com/googlecatalogs/add_catalog.html
A. COMPARE THE DOTCOM PUBLISHERS. Great chart. See
http://www.geocities.com/dehannabailee/pod.htm
B. BOOK FAIRS. For a listing of fairs in 2002, see
http://www.lights.com/publisher/bookfairs.html
BOOKEXPO AMERICA 2002 will be in New York at the Jacob Javitts Center
from May 3-5, 2002. The autographing program at BEA is open to all authors
associated with an exhibitor. As the deadline for submitting authors is
near, interested authors should contact Dave Holton at dholton@aginet.com
for additional information or go to
www.bookexpoamerica.com.
ATTEND THE PMA PUBLISHING UNIVERSITY prior to the BEA in NYC. Stay at the PMA hotel, the Hyatt, with free bus service to the Convention Center. Call PMA for details: 310-372-2732. Hurry.
GETTING READY FOR THE BEA? Here are packing tips to speed you through
Security. See
http://www.smartpacking.com
BOOK FAIRS, An Exhibiting Guide for Publishers by Dan Poynter, contains everything you need to successfully select, arrange and operate a booth at a book fair. It contains inside tips on how to work a fair to your maximum advantage whether you are staffing a booth or working the floor. Required reading for first time exhibitors and a valuable reminder/checklist for the seasoned veteran. Don't leave for an exhibit without it. ISBN 0-915516-43-8 Softcover, 5.5 x 8.5, 96 pages $7.95. Call 1-800-PARAPUB to order.
C. FREE ONLINE VIRUS SCANNER.
http://housecall.antivirus.com/
--Patrick Michaels, http://www.harmonynetradio.com
D. BRITISH SLANG. A monster online dictionary of the rich colourful language
we call slang... all from a British perspective, with new slang added
every month. If you are unable to immediately find the term you are looking
for, try the slang
search. http://www.peevish.co.uk/slang/
This resource from Stephen Batstone.
E. RESOURCES FOR PUBLISHERS. http://www.SimonTeakettle.com.
See the online course, "Tapping Your Innate Creativity," and
at the bottom of the "Musings/Mewsings" page you'll find a description
of an approach to self-publishing and distribution. Under Resources, click
on Canadian Libraries Database for information about an inexpensive way
to reach libraries with real purchasing power.
--Barbara Florio Graham.
F. WORLDWIDE COUNTRY DOMAIN NAMES. All the different top-level domain
names list by code and by country. See
http://www.brennerbooks.com/domainnames.html
G. TEENS LOVE THE WEB. To find out the sites they like, see
http://www.clienthelpdesk.com/niche_portals/teen_portals.html
Also see the lists at
http://parapub.com/maillist.cfm?
H. HOW TO KNOW IF YOUR BOOK IDEA WILL SELL. Here is a three-step plan:
=> See Writing Nonfiction. Qualify your book in six steps. See
http://parapub.com/getpage.cfm?file=resource/writing.html
(and scroll down)
=> Gordon Burgett will read your manuscript and give you two reports: on readability and on salability. Communication Unlimited, Gordon Burgett.. PO Box 6405, Santa Maria, CA 93456. Tel: (805) 937-8711. Fax: (805) 937-3035; e-mail: Gordon@sops.com.
=> Financial Feasibility in Book Publishing by Robert Follett presents
a step-by-step method for evaluating the financial future of new book
projects. Worksheets, guidelines, projection methods, rules of thumb and
estimating methods with explanations help you decide whether your book
will make money. All new, second revised edition. Highly recommended.
ISBN 978-1-56860-026-0, 42 pages $14.95. See
http://parapub.com/getpage.cfm?file=resource/business.html
and scroll down.
GET A MODEL BOOK.
You do not have to reinvent the wheel.
What do you want your book to look like? Visualize. Visit a bookstore. Check the section where your book will be, then look into other sections. Find a book you like-on any subject. Consider the binding, layout, feel, margins, type style, everything. Then buy it.
Use this book as a model. Tell your editor, typesetter and printer you want your manuscript to look like this book.
Patricia went to a bookstore and noticed that the smaller mass-market paperbacks were fancier than other softcover books. The storeowner explained that the mass-market books were sold on newsstands and had to compete for attention with magazines.
She bought one she loved. The jacket had an embossed (raised) title and a hologram. She took it to her printer and said she wanted the same for the jacket of her hardcover book.
According to Brenner Information Group, graphic design consumes 13.5 percent of the budget for fiction titles and 3.7 percent of the budget for nonfiction titles.
Your typesetter and book printer can deliver any format you wish. Just give them some guidance.
There is no need to plan a book when you can adapt an existing great design.
"Creativity should be admired but copying is faster."
(Excerpted from Successful Nonfiction by Dan Poynter.
For 108 more inspirational tips, See
/successful_nonfiction
A. USATODAY OFFERES FREE EZINE ON BOOKS. Every Thursday, you can receive
the latest book gossip, best-sellers list, book excerpts and exclusive
Open Book series excerpts. Sign up at
http://usatoday.exactis.com/cgi/emailreg.cgi
B. FREE RESEARCH SERVICES. Invaluable when writing or promoting a book.
Markus Allen recommends these two sites.
http://www.tracerlock.com/
http://alerts.yahoo.com/
C. RESEARCH. Here is a worldwide news profile service that is free and
allows you to select and customize what you want it to retrieve:
http://newsisfree.com
--Jim Zinger
D. MEASURE YOUR COMMUNICATION STYLE--FREE
http://www.communicationU.com/103.html
A. Dan Poynter is criss-crossing North America to spread
the word on eBooks, pBooks, digital printing and The New Book Publishing
Model. At some events he provides the entire four-hour writing, publishing,
promoting program while at others he gives a shorter presentation. Contact
the FMI names for details. And see /getpage.cfm?file=newbook.html
Come to meet Dan and hear his vital book writing-publishing-
promoting message. See the props and get the handout.
If you want Dan to come to your area, contact him at
DanPoynter@ParaPublishing.com.
2002
January 26-27: Publishers Association of the South, ASHEVILLE, NC. Fmi: Beth Wright, BethW@OverMtn.com. See http://www.PubSouth.org
February 2: "The Success Model for Publishing Your Books"
Book Writing / Publishing / Promoting Seminar with Dan Poynter
Arizona Book Publishing Association. PHOENIX. FMI: Gwen
Henson, 602 274-6264, info@azbookpub.com. See
http://www.azbookpub.com/register.html
March 1-3: Writing Your Book. Whidbey Island Writers Conference, WHIDBEY ISLAND, Washington. Fmi: Celeste Mergens, 360-331-6714, Writers@whidbey.com, http://www.whidbey.com/writers
March 6: Writing & Publishing Nonfiction, a seminar
by Dan Poynter at the Learning Annex, LOS ANGELES. 6:30 to 9:30 PM. fmi
(310) 478-6677.
http://www.LearningAnnex.com
March 9: New Mexico Book Association. SANTA FE. Fmi: Jim Mafchir, 505-988-7214, WesternEdge@Santa-Fe.net, http://www.NMbook.org
March 10: Missouri Writers Guild. SEDALIA. Fmi: Marian Fleischman. 660-827-0940, fleisch@murlin.com
March 15-17: Mark Victor Hansen's Mega Book Marketing University. LOS ANGELES. Fmi: Lisa Williams, LisaW@MarkVictorHansen.com. http://www.megabookmarketing.com/
March 30: Alexander's Digital Printing. LINDON, UT. Complete four-hour New Model seminar, lunch and a factory tour. Free. Fmi: Barry Merrell, 801-224-8666, http://www.Alexanders.com
April 6: Kentucky Speakers Association. LOUISVILLE. Fmi: Conway
Stone, 888-899-5353,
Conway@DreamHigh.com. See http://www.kyspeakers.org/
April 11: The New Book Model. Infinity Publishing, VALLEY FORGE, PA. Fmi: John Harnish, 610-348-6182. jHarnish@BuyBooksOnTheWeb.com. See http://www.infinitypublishing.com
April 12-14: Infinity Publishing Retreat. New Book Model-Promotion. VALLEY FORGE, PA. Fmi: John Harnish, 610-348-6182. jHarnish@+BuyBooksOnTheWeb.com
April 20-21: Book marketing/promotion/distribution seminar in SANTA BARBARA with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
April 27: Sacramento Publishers Association. SACRAMENTO, California. Fmi: Andrea Patterson, 916-393-0500, SardisPublishers@cwo.com
April 30: Publishing University Warm-up prior to the BEA Book Fair in NEW YORK CITY. Publishing Introduction. Publishers Marketing Association. Fmi: 310-372-2732. See http://www.pma-online.org/events_awards.cfm
May 1, 2: Publishing University prior to the BEA Book Fair in NEW YORK CITY. Publishers Marketing Association. Fmi: 310-372-2732. See http://www.pma-online.org/events_awards.cfm
May 11: Nebraska Chapter of NSA. OMAHA. Fmi: Mark Hunter, MarkJHunter@email.msn.com
May 14: Writing & Publishing Nonfiction, a seminar
by Dan Poynter at the Learning Annex, LOS ANGELES. 6:30 to 9:30 PM. fmi
(310) 478-6677.
http://www.LearningAnnex.com
May 16-19: Magnificent Marketing Symposium. Queen Mary, LONG BEACH, California. Dan to speak on May 17. Fmi: Dottie Walters, Dottie@Walters-Intl.com. See http://www.walters-intl.com/sharinghome.html
May 18: Writing your Book. National Writers Union, Bay Area Local. SAN FRANCISCO. Pat Holt also on the program. Fmi: Margaret Murray. 510-741-0665, MMurray886@aol.com.
May 25: Turning Speeches into Books. SW ONTARIO Speakers Association, London. Fmi: Roy Saunderson, 519-685-0564. Roy Saunderson@RealRecognition.com
July 9: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. 6:30 to 9:30 PM. fmi (310) 478-6677. http://www.LearningAnnex.com
July 20-21: Book marketing/promotion/distribution seminar in Santa
Barbara with Dan Poynter. For details, contact Para Publishing, PO Box
8206-896, SANTA BARBARA, CA 93118-8206. Tel: (805) 968-7277, Fax:
(805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
September 21: NSA-Virginia. Norfolk. Fmi: Doris Young, 757-624-9603, dYoung9603@aol.com
September 28-October 5: Infinity Publishing Cruise. Departing Miami for the WESTERN CARIBBEAN. Fmi: John Harnish, 610-348-6182. jHarnish@BuyBooksOnTheWeb.com. See http://www.infinitypublishing.com
October 19-20: Book marketing/promotion/distribution seminar in SANTA BARBARA with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
November 22-24: Cat Writers Association. HOUSTON, Texas. Fmi: Kim Thornton, kthornton@home.com. http://www.catwriters.org
Here is something funny we have found on books, writing, publishing, authors and/or words. If you have a laugh to share, please send it to DanPoynter@ParaPublishing.com
THE BESTSELLER
The guy from Marketing spotted the new acquisitions editor in the publishing company's cafeteria. He moved in, struck up a lunchtime conversation and asked her about the job.
It is exciting she said, it is fun and rewarding to be able to bring valuable information to the public. And what is your latest project?
Well, he said, I have been promoting a new diet book on how to eat donuts,
ice cream and chocolate--and lose weight.
Does it work?
Of course not.
What is the point?
So far we've sold 4 million copies.
Then he continued, "my secret to sales success is Dan Poynter's
web site
http://www.ParaPublishing.com
It has over 450 pages of promotion tips, resources and information."
Suddenly, he blurted, oh, look, that's Diane Pfeifer over there. She
wrote the celebrated cookbook Gone with the Grits.
How do you spell that?
G-R-I-T-S.
No, I mean, how do you spell Pfeifer?
Just like it sounds except the "P" is silent, -as it is in "Bathtub."
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